By Jonathan Zeitlin, Gary Herrigel
This e-book develops a brand new and conceptually distinct research of Americanization in eu and eastern after the second one international warfare, in keeping with a wealthy set of sectoral and firm-based reviews via a global crew of exotic students. The authors spotlight the self sufficient and inventive position of neighborhood actors in selectively adapting US know-how and administration easy methods to swimsuit neighborhood stipulations and, strikingly, in developing new hybrid kinds that mixed indigenous and international practices in unexpected and infrequently remarkably aggressive methods.
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Extra resources for Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan
The remainder of this section draws together and elaborates the conceptual approach to post-war Americanization pursued by the editors of this volume and shared to varying degrees by the other contributors. 1, the approach pursued in this book either reverses the dominant position within the historiography or rejects the theoretical opposition on which it is founded. Only by substantially modifying or abandoning altogether these widely held theoretical assumptions about the nature and transferability of productive models, we contend, can the pervasive evidence of selective 26 See the references cited in note 6 above 27 See the references cited in notes 7 and 8 above.
Yet such interpretations, as Jacqueline McGlade's chapter demonstrates, gloss over the deep internal divisions, conﬂicting objectives, and shifting priorities within the US camp itself which magniﬁed the ambiguities surrounding the American model and inhibited its transnational projection. US policy makers during the late 1940s and 1950s, McGlade argues, were divided between liberal and conservative internationalists whose ‘global developmentalist’ and ‘strategic security’ agendas coincided only brieﬂy during the high tide of the Marshall Plan and the creation of NATO.
In a longer historical perspective, such as that adopted in this volume, many core features of the American model would widely come to be seen as liabilities rather than assets as the international environment became increasingly volatile from the 1970s onwards, while the individual chapters, as we shall see, offer striking examples of the pitfalls resulting from excessive emulation of post-war US practice—both technological and managerial—under rapidly changing competitive circumstances. 27 Synchronically, too, European and Japanese manufacturers might develop alternative technologies and production methods better adapted to their own circumstances but functionally equivalent or even superior in performance to that of their American counterparts, as for example in the case of Michelin and the radial tyre revolution discussed in Paul Erker's contribution to this volume.