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Download Alternative and Activist Media by Mitzi Waltz PDF

By Mitzi Waltz

This research of different and activist media presents an creation to substitute media theories, audiences and practices. It brings different voices and ideas from open air the industrial media international to the fore, enriching and hard mass media. Illustrated with historic and present examples, from either a united kingdom and foreign standpoint, it's also rigorously developed workouts and dialogue issues according to case stories and to be had texts.Topics contain where of other media in a mass-media global; a heritage of other and activist media; media participation and intake via marginalised audiences; using pirate and neighborhood radio, video and tv through neighborhood and minority teams; fanzines and different small publishing ventures by means of members; using substitute media for explorations in layout; the blurring of limitations among substitute and mass media; and new know-how and its chances for substitute media.Features:* a different learn of other and activism-oriented media designed for college kids of media stories, print and broadcast journalism, cultural reviews, media sociology and similar disciplines* comprises wide notes and net assets* comprises routines and extra assets, reminiscent of instructed additional interpreting or film/video/digital media for dialogue, in each one bankruptcy.

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Despite its activist political mission, Air America is a commercial station, so its programming needs to have content and a level of quality that will attract enough listeners. Only if its audiences are sufficiently large will potential advertisers feel that their money will be well spent if they buy air time to promote their products. A group with access to media expertise and appropriate equipment could potentially provide this level of content – but it’s a big job, and one that would require a large number of people to devote their labour to the project full-time.

Far fewer have their own VCRs, DVD players, cable television, or satellite TV access. 6 Videotapes, DVDs, or satellite broadcasts can also be shown to groups in schools, clinics, town halls, or private homes. Reproducing videotapes is very cheap, and with the advent of low-cost DVD burners, that technology looks likely to follow suit. Recognising underserved audiences It’s not just the developing world where some people’s voices are not heard. People with disabilities, people of colour, children, and poor people rarely influence the content of mass-media products.

Although quality may suffer, a hand-held tape recorder will suffice for basic tasks. Print media also have advantages. Print is a familiar format to most people, and even those who are unable to read themselves can often find 25 26 ALTERNATIVE AND ACTIVIST MEDIA someone to read a document to them. That said, many people overestimate the level of literacy, both in their own community and in general. Current estimates indicate that in the UK and US, 20 per cent of the population is functionally illiterate; 3 in deprived communities the rate is generally higher; and in some parts of the developing world it can approach 90 per cent.

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