By Alfredo Cramerotti
Addressing a becoming zone of concentration in modern artwork, Aesthetic Journalism investigates why modern paintings exhibitions usually include interviews, documentaries, and reportage. paintings theorist and critic Alfredo Cramerotti strains the shift within the creation of fact from the area of the inside track media to that of paintings and aestheticism—a swap that questions the very foundations of journalism and the character of artwork. This quantity demanding situations the best way we comprehend artwork and journalism in modern tradition and indicates destiny advancements of this new dating.
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Extra resources for Aesthetic Journalism: How to Inform Without Informing
Those are the titles of five projects (exhibitions, publications, theatrical interventions, and so on) financed and realized in the last decade, all of them with a strong journalistic and social agenda. Siemens invests part of its profits in funding artistic investigations on universal issues such as immigration, labour and law. Indirectly, these projects function as megaphone for the activity of the company in this or that local region. The third and last example (of many possible ones) is the oil and energy multinational Shell, which supports (discreetly) socially and politically responsible art projects such as the recent ‘What is Real?
The three cases mentioned here are only an infinitesimal fraction of the companies that approach advertising in a diagonal way. By funding artistic research on current social and political issues, they establish a certain presence in the collective imagery: an asset that does not generate money in itself but which goes beyond products or services. This approach echoes the idea that the cultural sector today is the engine for the worldwide 47 Aesthetic Journalism:Place of Artists Cinema 18/08/2009 21:04 Page 48 Aesthetic Journalism economy (Galbraith 1998).
A fictitious or aesthetic approach does not necessarily mean that the work is irrelevant or useless. If we were to climb a building any single ornament and decoration could be useful. By challenging the aesthetic dogma of 32 Aesthetic Journalism:Place of Artists Cinema 18/08/2009 21:20 Page 33 WHAT is Aesthetic Journalism? and decoration could be useful. By challenging the aesthetic dogma of what truth looks like, aesthetic journalism can tempt mainstream journalism to reconsider its approach. What is produced is not knowledge in the strict sense of the term, but rather – to adopt Jacques Rancière’s metaphor in Short voyages to the land of the people (2003: 125) – something close to a foreigner’s gaze of a city, imagining ‘what is, and also what is not’ (Lafuente 2007: 23).