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By Lowell L.

The forty two ideas of promoting is a compilation of principles, theories, and functional ways to advertising demanding situations the writer has been gathering over the last 17 years. the belief was once to create a chain of beneficial reminders; issues that retailers comprehend we must always do, yet don’t continuously have the time or endurance to do. the idea that of the forty two ideas is that just about something in lifestyles will be summarized into forty two detailed rules that trap the essence of the subject.

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Well, this is the time to make them an offer that is valuable to them. It can be a free consultation, a subscription to your latest research results, or an invitation to an executive roundtable breakfast meeting where they get the inside scoop on the industry. The options are limited only by your creativity. This is not the time to send out discounts, rebates or incentives. The customer is interested; they have taken a step forward. The time to offer price incentives is when they have their foot in the door, yet they decide to leave.

Almost everyone will provide grammar and punctuation edits whether you ask them to or not, and most of the time this isn't terribly helpful. Of course, you don't want typos in your materials, but a good copyeditor takes care of that. ) Unfortunately, it is hard to describe the other type of help you need when reviewing and improving marketing materials. There are several questions I always ask when I'm asking people to review my stuff: • • • • 48 Does the piece make sense? Did it flow? Was there a logical sequence of ideas?

This makes it clear to customers that they can call HP for information or answers to their questions, they can visit their website and get more insight, or they can go down to their local retailer and have a live conversation with someone who knows about HP products. Pretty clear what their options are. 50 42 Rules of Marketing Then you need to make sure it is easy for the customer to complete the next step. Is the phone number printed on your landing page and your brochure? Did you include a link to a map of your location in the email?

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