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Download 21st Century Communication: A Reference Handbook (21st by William F. Eadie PDF

By William F. Eadie

Through a hundred entries or "mini-chapters," the SAGE twenty first Century Reference sequence volumes on communique will spotlight an important issues, matters, questions, and debates any scholar acquiring a level within the box of verbal exchange should have mastered for effectiveness within the twenty first Century. the aim is to supply undergraduate majors with an authoritative reference resource that might serve their study wishes with extra designated details than encyclopedia entries yet now not as a lot jargon, element or density as a magazine article or a learn guide bankruptcy.

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This approach proved to be very appealing to intellectuals in the newly formed United States of America, as they saw the pursuit of lively ideas as essential to building an effective democracy. So while professors of literature teaching at colleges and universities in the early days of the United States continued to examine how rhetorical style was used to create beautiful essays, stories, and poetry, debating societies focused on arguing about the best ideas for building a better democracy. Typically, these debating societies were not a formal part of the university curriculum, but eventually colleges and universities started hiring faculty who were adept in teaching students how to use rhetoric in order to communicate ideas effectively, both orally and in writing.

Take, for example, the phenomenon known as smart mobs. “Smart mobs consist of people who are able to act in concert even if they don’t know each other” (Rheingold, 2002, p. 63). Instantiations of this sort are numerous, as evidenced by the following examples, taken from Rheingold (2002): • The “People Power II” smart mobs in Manila that overthrew the presidency of President Estrada in 2001 organized demonstrations by forwarding text messages via cell phones. com enables fans to stalk their favorite celebrities in real time through Internetorganized mobile networks and provides similar channels for journalists to organize citizen-reporters on the fly.

This parable exists in various versions, but in each version Jesus uses the idea of something small that potentially can grow into something quite large to illustrate how his teachings would take root and spread. Dialogue is the other basic form of communication. Here, Peters (1999) calls on Phaedrus, which was written by Plato, as an illustration. It is beyond the scope of this chapter to go into a detailed explanation of this philosophical exchange between Socrates, a renowned teacher, and Phaedrus, his student.

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